Workshops
Workshops are organized into three categories to ensure that, regardless of where you stand in your floral journey, there's a perfect opportunity for you to immerse yourself in an inspiring atmosphere with beautiful blooms and learn something new!
GROUP WORKSHOPS
1:1 WORKSHOPS
CASUAL CLASSES
BUILD COMMUNITY
Group Workshops
Group workshops are a collaborative learning experience where a small group of individuals come together to explore various aspects of floral design and the business, under the guidance of an experienced instructor.
Regardless of experience level, participants are encouraged to join any workshop, whether they're embarking on their floral design journey, honing their craft, or simply seeking inspiration amidst beautiful blooms. Each workshop covers varying subject matter, so attendees can select the option that best aligns with their interests.
Participants will engage in hands-on designing, such as creating arrangements, bouquets, or installations, while receiving direct feedback and guidance. Learn new techniques, gain insights, foster creativity in a supportive environment, and build a sense of community within the floral industry.
See the latest offerings of group workshops below.
Upcoming Group Workshops
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Retreat: Focus + Flourish
March 25 - March 27, 2025
Retreat to the beautiful Penrose Suites in St. Mary’s, Ontario for a focused and immersive two-night business retreat with Alex, designed to challenge and elevate your creative, analytical, and entrepreneurial floral mindset. Focus + Flourish isn’t just a getaway—it’s a dedicated space to refine your business strategies, gain clarity, and leave feeling empowered to grow a thriving floral business.
For the first time, this retreat is entirely business-focused, with no floral design component. Instead, it’s a discussion- and activity-driven experience, giving you the time, space, and structure to step away from your daily routine and dive deep into the areas that will move your business forward.
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Spring Design Masterclass
May 5 + May 6, 2025
Join Alexandra for two days of floral design featuring the best of spring blooms. Learn to create a posey bouquet, a table arrangement, ground meadow arrangement, and a group floral installation. This group workshop is intentionally structured over two days, with the second day dedicated to a collaboration with a photography workshop. This ensures that every design is beautifully captured while also providing deeper insight into how and why we design florals to create an immersive experience for celebrations.
Day One takes place in Forever Wildfield’s studio in Guelph, Ontario, while Day Two will take place on site at the charming and historic Cruickston Park near Cambridge, Ontario. Accommodations and transportation not included.
Student Testimonials
PRIVATE EDUCATION
1:1 Workshops
For those who prefer a personalized, hands-on learning experience, 1:1 workshops offer the perfect opportunity to focus on your unique needs in a private setting. Whether you want to refine your floral design skills or gain clarity on the business side of floristry, these workshops are fully tailored to help you grow with confidence.
Choose Your Focus:
The Business of Blooms – Ideal for florists who want to strengthen their business foundation. From pricing strategies and social media marketing to workflow systems and website reviews, this session focuses on the tools and strategies that set you up for success. There is no floral design component for this focus, but we still meet in person to discuss.
$899 + HST, 4 hours
Floral Design Intensive – Perfect for those looking to improve their design skills with hands-on guidance. Whether you need help with bouquet composition, large-scale installations, or refining your mechanics, this option provides in-depth demonstrations and hands-on practice for three floral items. In our experience, we need the full amount of time to focus on instruction and demonstration for each floral design, leaving little time to ask and discuss additional business questions.
Starts at $1899 + HST, 6 hours
Floral + Business Fusion – A well-rounded workshop that balances both creative and business elements. This option provides a tailored mix of both hands-on practice of two floral designs - bouquets, centrepieces, and / or installations, etc - with business discussions for clarity on pricing, social media, client experience, or systems.
Starts at $2499 + HST, 8 hours
All 1:1 workshops include a 30 minute pre-workshop video call to discuss your needs so that we can maximize our time during the in-person portion together.
Casual Classes
HAVE FUN
Casual classes are designed for individuals who have no experience as a florist and are not necessarily interested in learning floristry for a career. They simply want to be around flowers, create something beautiful, and have some fun!
Throughout the year, there will be a variety of casual flower classes that will take place in the Forever Wildfield studio or on site at another location. Typically, they will highlight seasonal flower varieties or occur near special holidays.