Retreats
WITH FOREVER WILDFIELD
Multi-day retreats hosted at unique and luxurious locations where you can learn the design skills and business operations that will assist you in mastering a distinct style, attracting your ideal clients, and building a profitable floral business. The retreat offerings varying each season, so be sure to read the details to determine which one is the right fit for you!
March 25 - March 27
2025
Focus + Flourish
Penrose Suites | St. Mary’s, Ontario
Retreat to the beautiful Penrose Suites in St. Mary’s, Ontario for a focused and immersive two-night business retreat designed to challenge and elevate your creative, analytical, and entrepreneurial floral mindset. Focus + Flourish isn’t just a getaway—it’s a dedicated space to refine your business strategies, gain clarity, and leave feeling empowered to grow a thriving floral business.
For the first time, this retreat is entirely business-focused, with no floral design component. Instead, it’s a discussion and activity-driven experience, giving you the time, space, and structure to step away from your daily routine and dive deep into the areas that will move your business forward.
Crafted with a masterful blend of traditional charm and contemporary elements, The Penrose boasts uniquely designed suites embodying a timeless European Modern aesthetic.
The Itinerary .
The Itinerary .
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All attendees are welcomed to our meeting room at The Penrose Suites at 12:00 PM on March 25th. We will begin with introductions and welcome, before diving in to the first couple of topics
Upon completion of this initial session, attendees will be able to check into their shared suites
We will reconnect as a group for dinner in the evening at nearby Social Thirty One
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We’ll gather early for breakfast in our meeting room and begin with the day’s subjects for discussion
Lunch will be provided in the suite and then we’ll break for a couple of hours of dedicated working time in our own suites
We will reconvene in the afternoon for the last of our discussions together
We will reconnect as a group for dinner in the evening at nearby Social Thirty One
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Check out of your suites by 10:00 AM
Enjoy the drive home, invigorated by all of the ideas, plans, and information you’ve just learned!
Why Invest in a Retreat?
Creative Renewal
Retreats provide a break from daily routine, allowing participants to rejuvenate their creativity and find fresh inspiration. Engaging in floral design or business planning in a tranquil and supportive environment can ignite new ideas and approaches. This break from routine allows participants to recharge, refresh, and return home with a renewed sense of energy and purpose
Self-Discovery
Retreats offers a time and space for self-reflection and personal growth. Participants may discover new talents, interests, and perspectives as they immerse themselves in the business of floral design and connect with their creativity. Connecting with a community of like-minded florists can also provide a positive experience and validation
Valuable Business Insights
Retreats often include discussions that go beyond floral design, offering valuable insights into efficient business systems, entrepreneurship, pricing strategies, marketing techniques, and more. Participants can acquire practical knowledge and strategies to enhance their business operations and profitability. This deeper understanding can empower floral entrepreneurs to make informed decisions, optimize their workflow, and achieve greater success in their ventures
The Finer Details
Investment
$999 + HST
PER PERSON
Over the course of our time together, you'll take part in guided group discussions with Alexandra on six key business topics, along with dedicated time for personal reflection and planning -
Building Strong Business Systems - CRM tools and automation (i.e., HoneyBook, EveryStem), managing inquiries, proposals, and contracts, and scaling sustainably
Website and SEO Strategy for Florists - optimizing your website for search engines, blogging and content marketing for visibility, crafting a portfolio that attracts ideal clients, and the impact of branding and user experience
Marketing and Networking for Growth - social media strategy, building relationships with vendors and venues, PR strategies (getting featured in blogs and magazines), and leveraging styled shoots and collaborations
Client Experience and Sales Strategy - creating a seamless client journey, setting boundaries and managing expectations, pricing psychology and selling with confidence, and handling difficult clients and objections
Vision, Strategy and Long-Term Growth - defining your niche and brand differentiation, setting financial and creative goals, diversifying income streams (education, rentals, products), and voiding burnout and maintaining work-life balance
Financial Planning and Profitability - understanding profit margins & pricing for sustainability, budgeting for growth and managing seasonal cash flow, smart investments: where to spend vs. where to save, and racking expenses and financial goal-setting
This retreat is designed to help you gain clarity, confidence, and direction—so you can take your floral business to the next level. Discussions are not strictly lecture style, but rather open for participation and contribution too!
Retreats are designed for an intimate group of participants so that individual attention can be provided throughout without compromise
What’s Included
Instruction and discussion with Alexandra of Forever Wildfield on various key subject matters pertaining to building a profitable floral design business.
Scheduled time for business conversations, with thought-provoking exercises and challenges.
Two nights accommodation at The Penrose Suites in St. Mary’s, Ontario in a shared suite, with a private bedroom.
Meals - one breakfast, two lunches, two dinners, and refreshments and non-alcoholic drinks. Every suite has a kitchenette, so attendees are welcome to bring their own snacks and food, if desired.
What’s Not Included
Flights and transportation to and from The Penrose Suites.
Payment
Secure your spot by purchasing a ticket. A minimum of 3 participants is needed in order for the workshop to proceed, so please hold off booking any flights or transportation until this has been confirmed. If the minimum is not met, a full refund of your deposit will be returned to you.
Once your spot is secured, your payments are non-refundable. If, in the unfortunate event, you are no longer able to attend The Retreat, we encourage you to transfer your spot to another florist.
Reserve Your Spot
Reserve Your Spot
Meet Your Host
Hi! I’m Alexandra, owner and designer at Forever Wildfield.
I started in the wedding industry fourteen years ago, with over ten years focused on designing as an event florist for premium events at some of the province’s finest venues. When I first started out, I truly felt I was out on my own. It took years of trial and error and a commitment to excellence to get to where I am now - a thriving floral business that operates on my terms.
Why Trust Me?
I am deeply passionate about nurturing fellow aspiring florists. My goal is to impart the knowledge I've accumulated over the years, empowering you to approach both your artistic endeavours and business ventures with confidence. My approach revolves around fostering a culture of service, humility, and selflessness, where I can uplift and support others in realizing their full potential, ultimately contributing to the collective prosperity of our industry. There's space for everyone in this journey. Whether you're just starting out or looking to reset after a setback, know that you have the opportunity to thrive. I am committed to supporting you to the best of my abilities, so you too can achieve the success you aspire to.